In recent years, China's laundry detergent market has developed rapidly, with an average annual growth rate of 100 to 200 percent, while the average annual growth rate of the laundry detergent market is very slow. Despite the rapid growth of laundry detergent sales in China, compared with developed countries, the share of laundry detergent in China is still relatively low. In the United States, laundry detergent accounts for more than 80% of the entire laundry detergent market. In France, laundry detergent accounts for more than 61%, while in China, laundry detergent accounts for only 4.2. It can be seen that the laundry detergent market has huge growth potential.

Since Blue Moon entered the laundry detergent market with a high profile at the end of 2008, companies such as Willows and Cami have also followed suit to launch their own laundry detergent. Other daily chemical companies have also entered the laundry detergent market, such as Libai Group and Unilever. Driven by these enterprises, China's laundry detergent market is developing rapidly. Compared with washing powder, laundry detergent is more environmentally friendly and more conducive to the protection of clothing cleaning and skin health. Because there is a certain technical content, the price is also higher than washing powder. Therefore, its current main consumer is the high-income groups in large and medium-sized cities. From the market analysis, it can be seen that the laundry detergent market is not yet mature, and the current competition in the laundry detergent market is mainly concentrated in first-tier cities. With the improvement of people's livelihood and income in second-and third-tier cities, the demand for laundry detergent will continue to increase. Therefore, there is a lot of room for development in the laundry detergent market in second-and third-tier cities.